There's a lot going on in the world of social media. From figuring out how to use Periscope for business to getting more engagement on Instagram - the social media train never stops rolling. Get it, rolling!
I have been going full speed for the last 2 weekends in a row. First it was the American Black Film Festival which I covered via social media and the next weekend I was in Baltimore covering the African American Festival - I debuted Periscope for my employer and myself that weekend. I am loving the idea of LIVE video...that just happens to self-destruct after some time. That shit is genius!
I am working as a team of 1 with limited graphic design skills. But I have got to get the job done, so I have to educate myself on social media best practices and tools. Both paid and free. Below is a roundup of some of my favorite tools for creating graphics and measuring your social media efforts.
1. Canva - I have become a meme making fool with this program. I love the wide range of templates, icons, and the ability to upload your own images. Canva gets an extra dogg pound because they have an entire design school with tutorials and teaching materials. I find myself on the site late at night learning about color theory and the best ways to create engaging visual content. After-all content is king and visual content is reigning supreme these days! Click the graphic for the tools!
2. Simply Measured has a great set of free tools which gives you analytic reports on many social media platforms including: Vine, Facebook, and Google+ pages. You can export the date in either excel or PDF format.
3. New Research: Twitter Timing for best performance over at Buffer. This was such a good, informative read. I was able to implement some of the findings immediately. Especially the one about engagement happening between 2am-3am, who knew? I was able to throw out content at that time and people were retweeting and favoriting. This study also gives the most popular tweet times in other time-zones. Pretty useful if you targeting your audience and looking to expand your business/reach on a global level.
And there you have it! My Savage Social Media - Week in Review! I hope you enjoyed it and found the content useful. If you try any of these tools be sure to keep tabs on your results!